Project: Paint Pink was started in March 2009 as a way to provide support and encouragement for Warmachine and Hordes players who are painting armies to promote breast cancer awareness. It is designed for new and veteran players and painters alike.
The goal of Project: Paint Pink is to motivate players and painters to complete their armies in time for Breast Cancer Brawl events held in October, which is Breast Cancer Awareness Month. Players have the option to keep the armies they paint or auction them off for charity and donate the proceeds toward promoting breast cancer awareness. You are not required to auction your army to be a part of Project: Paint Pink.